Successful arts programming accomplishes three things:

1. It connects the participant and the space.
2. It connects the participant and the art form.
3. It connects each participant to the other participants.

In approaching all aspects of crafting an arts experience, those three targets are the guide.Can we successfully accomplish those three goals for every person who walks through
the door, regardless of what the arts experience is: classes, performances, lectures, panel
talks, rented events. Can we engage every person on these levels?

It not only shapes what happens in the experience proper, but it also shapes a multitude of
details and ancillary components: the language of the press release, the language every
staff member uses to discuss the event or the work, the kind of engagement that happens
on social media, the personal calls that get made to local organizations to invite them to
the event, teacher’s guides or special school packets for events, school visits for
workshops or classroom activities connecting to an event, a special lobby display for a
certain event, an interactive pre-show activity or a pre-show talk, post-show talks, post-
show school workshops, social media shares for further exploration of an artist or art
form and many others.

A successful arts experience is a web of these components, and each component matters.
Successfully woven together into a multi-faceted, multi-platform experience that hits
participants on multiple levels of interaction, these components can create a rich, deep and lasting experience. And it’s the kind of work that I’m most excited by.