Make it weird.

I’ve been thinking about HEREDITARY all weekend.

I really admire its ambition. It’s bonkers and it’s over the top and it sort of throws everything at the screen. Some of it succeeds brilliantly. Some of it doesn’t.

I like that.

It takes confidence to allow failure to be a part of your storytelling. To commit to the thing that just night not work is ballsy. To commit to the thing that’s gonna sharply divide audiences is ballsy. To let that potential for failure be a part of the mechanism of your story is a kind of narrative swagger I can dig.